Elegance and quality in numbers
エレガンスのための尺度
ラルディーニの洋服に袖を通した瞬間に、間違いなくそのクオリティーの良さを肌で感じることができる。ただ、それを客観的に数値化する術を持ち合わせていないことが残念である。
1,400人の従業員が卓越した技術を駆使して、日々ラルディーニの洋服製作に携わっている。
ラルディーニの洋服が完成するまでに約200ヶ所に及ぶ作業工程がある。それらは具体的には型崩れを防ぎ、非の打ち所のない着心地を保証する製品の仕上げ加工から、裁断、150工程に及ぶ組み立て作業、20工程を超えるプレス作業に及ぶ。
作業効率を上げるために整備された先進的な機械設備は2万㎡に及び、環境にも配慮しながらマルケの丘の素晴らしい景観と共存している。
Producing top-end fashion apparel requires a great number of different steps, highly trained staff and special equipment. Let’s take a look at the figures involved in creating a piece of Lardini outerwear.
200 different stages. From pre-treatment of the fabric to ensure that the cloth doesn’t become misshapen and always has an impeccable fit to the actual construction phase, not to mention the 20 times it is pressed.
450 Lardini employees (1,400 in total counting all workers) place their practised hands and invaluable experience at the service of Lardini creations every day.
20,000 square metres of cutting-edge machinery designed to optimise the sartorial operations while respecting the environment and the rolling hills in the surrounding Marches region.
Every single day 2,000 garments leave the eco-friendly factory nestling in the enchanting countryside of Filottrano to reach all four corners of the globe via a constantly growing distribution chain, which so far includes 700 multi-brand boutiques throughout the world and retail spaces in the most exclusive department stores.
Travelling around the world
世界への広がり
日に2,000着以上生産された製品は、フィロットラーノを発ち、世界700ヶ所の販売拠点へ届けられている。
ファッションの世界的中心都市イタリア・ミラノのマンゾーニ通りに1,100㎡のショールームをオープン。2016年には韓国のソウル、大邱、釜山に初の旗艦店をオープン。その戦略的ロケーションは中国へ短期間で進出を可能にした重要な足掛かりとなる。2017年にはファッションの中心地ミラノとラグジュアリーな店が立ち並ぶ東京の二大拠点に旗艦店をオープン。同年にはスペイン・マドリッドにあるデパート、エル・コルテ・イングレス内に3コーナーをオープン。2019年にはオーストラリアのシドニー、メルボルン、ブリスベンのラグジュアリーデパートに3店舗(ショップインショップ)をオープンする。
The journey of Lardini's garments through Europe, Japan, Korea, Russia, China, Australia and the USA started in the centre of Milan in 2014 when our showroom opened in the imposing building in Via Manzoni in the high-class fashion district of the city. An area of 800 sq. metres used to showcase the menswear collection was extended by another 300 sq. metres in 2016 to make room for the new womenswear project.
2016 was a landmark year when Lardini went global, landing in the East with its first Asian single-brand store in Seoul. A mission that was accomplished thanks to an agreement with its partner Shinsegae who worked alongside the Italian fashion brand to reinforce its foothold nationwide. Indeed, the stores of Busan and Daegu followed rapidly in the wake of the Seoul boutique. On the strength of this international partnership, Lardini has now set up as many as eight retail outlets across Korea.
2017 was a pivotal year on two accounts - the first single-brand store in Via del Gesù in Milan opened to the public in January and our flagship store in Tokyo was also inaugurated in the month of April. In September the company made a move to win over the Iberian market first through El Corte Inglès, and subsequently via a series of exclusive retail spaces in Madrid, Palma de Mallorca, Barcelona and Lisbon.
Wanderlust continued to drive the company and in 2019 Lardini creations landed on Australian soil with two shops-in-shops at the luxury Harrolds department stores which stock menswear collections in Sydney and Melbourne. In 2019 a new website was launched for online sales and this opened the way to previously-unexplored markets.
The Antwerp boutique in Belgium opened its doors in 2020, showcasing not only menswear but also clothing and accessories for women.
In April 2021 Lardini came to China with a space at the Shopping Mall of Hangzhou Tower, one of the most important shopping arcades in the area. Then, in September the Marunouchi boutique and the retail corner at the Hankyu department store in Tokyo spearheaded a retail development plan that envisages brand growth in Japan as well. This was the year of Russia too with various store openings in Moscow, including a retail space within the Department store of Bosco di Ciliegi - Vesna, a shop-in-shop at Crocus Mall and the upcoming inauguration of another shop in shop at Petrovsky Passage.
The expansion operation of the brand on foreign markets is showing no signs of slowing down, which is perfectly in keeping with the company’s targets for the future. Because these are all figures that are set to rise.